Sid Strickland
Sid Strickland, founder of Strickland Associates in Winter Park, Florida, has thirty plus years of experience in leadership, business growth and development, coaching, mentoring, and training. Prior to forming Strickland Associates, Sid was President of the Home Depot Supply Trade Division in Atlanta, GA. There he and his team delivered outstanding annual operating performances that were significantly above industry norms.

Sid was a Senior Vice President at Hughes Supply in Orlando before leaving for Home Depot. His tenure at Hughes resulted in a variety of major programs and advances, helping Hughes to grow from $100 million to nearly $4 billion in sales. An experienced leader, Sid has had senior roles in sales, operations, administration, human resources, logistics, and more.


Aaron Strickland
Prior to joining Strickland Associates, Aaron spent ten years with Hewitt Associates, a global provider of consulting, actuarial, and HR outsourcing services. Aaron has a background in benefit administration, including health insurance, defined contribution (401k), and defined benefit (pension) plans.

Aaron served for nine years in the Human Resources department; first in Recruiting, then Learning & Development, designing and delivering internal courseware and managing a team of facilitators. Most recently, he worked in the IS Technology Services division as a Technology Education Consultant.

Aaron is a HRCI-certified Professional of Human Resources and has extensive experience in instructional design and training consulting and delivery.

Why Strickland?

When you engage Strickland Associates’ programs, you have access to powerful tools that will enhance the productivity and performance of your people and teams. These are utilized in concert with Sid's 30+ years of executive-level leadership experience and Aaron’s cross-functional HR background. We have used this expertise to help our clients control expenses, make wise hiring and promotion decisions, build solid sales relationships, and create leaders that can capitalize on the talents of their people and draw out their best performance.

When you contact Strickland Associates, Sid or Aaron will answer your call personally. When you send an email, you'll get a response back within minutes or hours, not days. We encourage our clients to be attentive and exceptionally responsive to the needs of their customers, and we lead by example. You won't find anyone outside your organization more committed to seeing it succeed!

Download the Strickland Associates Product and Services Brochure